Robert B. Lorfink is global chief financial officer of the DAS Group of Companies (DAS), a division of Omnicom Group Inc., a leading global marketing and corporate communications company.
With more than two decades of extensive experience in both financial and agency management, Lorfink is today responsible for the global financial management of over 200 companies in public relations, healthcare, CRM, events, promotional marketing, branding, research and other specialized marketing communications disciplines. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries. Prior to his current role, Lorfink was chief financial officer of the Americas for DA.
Before taking on his roles at Omnicom corporate, Rob was president and chief operating office of Ketchum, a leading DAS public relations agency. Rob joined Ketchum as CFO in 2003 and served in that role for 10 years, a period in which the agency experienced significant organic and acquisitive growth, and rose to become the fourth largest public relations agency in the world. In 2007, Lorfink was the only financial executive named to PRWeek's inaugural "40-Under-40" list, which recognized industry leaders who excelled in innovating, growing existing business and inspiring colleagues.
Lorfink, a graduate of St. Peter's University, began his professional career at Shandwick. There, he was promoted into positions with greater responsibility and upon leaving was CFO, North America.
Since 2015, Rob has served as a member of the Board of Directors of the Hypertrophic Cardiomyopathy Association. In 2017, Rob joined the Board of Regents of St. Peter's University, his alma mater.
Rob and his wife, Maria, a St. Peter's alumnus and English teacher at Union City High School, have two sons, Aedan and John. They reside in Allendale, NJ.